Reebok tunes up its Classics division with Swizz Beatz at the controls.
Athlete endorsements are nothing new: Converse had Larry Bird and Magic Johnson; Nike had tennis rebel John McEnroe, the great Michael Jordan and (for the moment) Tiger Woods; and Reebok has featured Allen Iverson, Shaquille O'Neal and Venus Williams as some of its legendary endorsees. Slightly newer, but no longer considered groundbreaking, are the musician endorsement deals. Rappers Jay-Z, 50 Cent and Nelly have all lent their names and faces to Reebok over the years.
How do you celebrate the 20th anniversary of one of the world's most iconic basketball sneakers-one that changed the game of footwear design? Reebok answered with a party in New York for its product team, sneakerheads and fans, all of whom were counting down to midnight on Nov. 20, when the latest (and very limited) editions of The Original Pump-designed by 20 of the world's leading sneaker boutiques-dropped across the globe. .
Hip-hop superstar Fabolous (a.k.a. John David Jackson) dropped in NYC's Herald Square Foot Locker on Aug.
24 to kick off the launch of the Reebok Classic Remix collection and a new promotion that was music to the ears of the city's sneaker lovers. .
Who better to promote a sneaker that works your butt than a bevy of Hollywood lovelies including the Kardashian sisters, Audrina Partridge from “The Hills,” and Hef's ex Kendra Wilkinson, the star of “Kendra” and “The Girls Next Door”? . .