Footwear Plus

In case you missed the ads or didn't get the chance to swing by its historic St. James's Gate Brewery in Dublin this year, Guinness celebrated its 250th anniversary in 2009. While such an incredible milestone is most worthy of celebration (250 years!), what is particularly remarkable from a branding perspective is that its stewards have remained steadfast to the storied stout's ingredients, kept its brand image equally pure and never turned their back on its rich Irish heritage. To put it bluntly, Guinness has never put a lime in its beer.

A quarter-century after the Air Jordan appeared on the court, Michael Jordan’s name still carries weight. And his basketball shoes still have die-hard fans.

In celebration of the Air Jordan’s 25th year, Jordan Brand, a division of Beaverton, OR-based Nike Inc., has unveiled the Air Jordan 2010 shoe, which will debut on the feet of today’s basketball phenom—and Team Jordan athlete—Dwayne Wade. . .

Approximately 500 University of Southern California students donned red togas for a 0.9 mile run to kick off awareness of the second annual Nike+ Human Race—a worldwide, multi-city event (slated for Oct. 24) celebrating the sport of running by giving runners everywhere the opportunity to run together.

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Sure, millions of consumers are already shopping 24/7 via their home and office computers, but why wait until seated at a desk when you can just dial in that order of must-have gladiator sandals from your cell phone? Lucky Magazine kicked off a flurry of cell phone–shopping related software programs this past spring, when it launched its “Lucky At Your Service” iPhone application and shoe finder. Now, others have started to ring up sales thanks to the user-friendly advancements now available in the latest mobile phones.

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