Footwear Plus

Hip-hop superstar Fabolous (a.k.a. John David Jackson) dropped in NYC's Herald Square Foot Locker on Aug.

24 to kick off the launch of the Reebok Classic Remix collection and a new promotion that was music to the ears of the city's sneaker lovers. The first 100 fanswho bought a pair of the Canton, MA-based brand’s kicks got apair of tix—to an exclusive Fabolous performance held that evening. The event, created by Foot Locker and its partner Cornerstone Promotion, marked Fabolous’ first time as a concert headliner, and the New York show—held at of-the-moment club Santos Party House—drew wall-to-wall crowds (including Cheetah Girl Adrienne Bailon). Reebok, Foot Locker, Cornerstone and Fabolous will repeat the performance in four more cities: New Orleans, Miami, Houston and Atlanta. .