eco-marketing
Luxury Segment Joins the Green Party
Thu, 2009-07-02 13:34 | by Leslie ShiersAre luxury goods makers shifting attention to their eco quotient to save face as their market flags? The Wall Street Journal reports on recent steps high-end companies have taken to express commitment to environmental pursuits, such as Tiffany & Co. devoting its window displays to a showcase of its coral reef protection efforts and Barneys' promotion of Keds by Loomstate organic sneakers. .




