Footwear Plus

The premise was simple as it was enticing: What could be better than a bunch of fashion-loving women relaxing in the comfort of a mountain cabin, sipping complimentary wine and talking about boots-Bearpaw boots, in particular? Last week, thats exactly what the folks at Bearpaw delivered in hosting its first-annual Wine, Women & Boots event inside The Summit at Bearpaw Village, its new flagship in the companys hometown of Citrus Heights, CA.

Sheepskin boot brand Bearpaw heeds customer requests for more men's styles.

With everyone from tween girls to Grammy Award-winning country crooners like Gretchen Wilson sporting Bearpaws nowadays, it may seem like the brand has tapped the market. But as Bearpaw devotees repeatedly posted on Facebook and Twitter, the company was missing out on one major chunk of the footwear industry: men.