Footwear Plus

Guided by its Good for You. Good for the Planet tagline, Earth Footwear has entered into a values-based partnership with EarthShare, a federation of the nations most respected environmental and conservation nonprofit organizations.

Leading into Earth Month in April and the 40th anniversary of Earth Day (Apr. 22) , the Waltham, MA-based Earth Footwear will make an initial $5,000 contribution to EarthShare. In addition, beginning this month through the end of May consumers can help grow this contribution by purchasing Earth shoes and registering their purchases at earthfootwear.com/earthshare. For each pair bought and registered, Earth will contribute an additional $5 to EarthShare.

The EarthShare partnership is one of many notable steps Earth Footwear is undertaking as it honors both the 40th anniversary of Earth Day and 40 years since the brands inception. Most notable is the introduction of a new biodegradable outsole”featured in every Spring 10 style”that decomposes in the ground 10 times faster than ordinary shoes. The breakthrough technology is the latest in a long- line of Earths eco-friendly product innovations that also includes the early adoption of water-based adhesives, recycled cushioning materials, and glue-free packaging.

The 2010 recognition of Earth Day also coincides with a notable addition to Earths senior leadership team, Gary Champion as president, Earth, Inc. Health and wellness is clearly at the forefront of many consumers minds, and the 40th anniversary of Earth Day is only going to elevate that awareness among a broader audience, comments Champion. To honor our heritage, and set up our future, were thrilled to be partnering with an organization like EarthShare to bring to market a meaningful values program that not only celebrates whats important to us, but also whats important to many of our most loyal customers. Champion adds, Its what the good for you “ good for the planet message is all about, and its a great way for us to be living out our values as an organization.