“Brooks For Her” Campaign Raises Nearly $27K
Brooks Sports announced that its Brooks For Her campaign collected nearly $27,000 in 2009. The funds will aid three charities that focus on breast cancer research, awareness and support.
The campaign was introduced in conjunction with the brands debut range of womens apparel called Brooks for Her. The predominately pink collection included running gear adorned with the iconic pink ribbon. For each piece purchased from March through December 2009, Brooks earmarked 6.25 percent of the suggested retail price for donation. Consumers were able to vote at www.brooksrunning.com/bfh to decide the exact percentage of the total donation each charity would receive.
Due to the success of the 2009 program, the company is re-launching the campaign for 2010. The tally will start again at zero and consumers can vote for one of these charities: the Young Survival Coalition dedicated to make sure no young women diagnosed with breast cancer is left to fight alone; the Fred Hutchinson Cancer Research Center; and the Making Memories Breast Cancer Foundation, which creates memory-making events for patients while increasing awareness of the disease.
