Li-Ning Lands Ashore
Li Ning, a $1 billion sports brands in China, has opened a retail showroom in Portland, OR, as well as launched a retail website (www.li-ningusa.com ). Jay Li, general manager of Li-Ning USA, welcomed Portland Mayor Sam Adams (right) during the grand opening.
Over the years, Li-Ning has built a reputation of quality and value in China by providing the right products at the right place and time, states Li. Our objective for coming to the United States is to sustain a solid standing by developing vital core competencies that keep us focused as a company.
Li-Ning USAs product offering includes footwear, apparel, equipment and accessories for badminton, table tennis and basketball as well as lifestyle lines.
During the grand opening, Baron Davis of the Los Angeles Clippers and Li-Ning USAs staff unveiled the BD Baron Davis Doom basketball shoe. Consumers lined the streets to have an opportunity to buy the BD shoe as well as a limited-edition BD Beardman vinyl toy autographed by Baron Davis.
Li-Ning looks to establish deep partnerships with its global sponsored athletes and teams in order to provide them with innovative products that enhance their performance says Rick Soberanis, senior vice president of sales and marketing, Li-Ning USA. Barons active contribution in the product development process, tremendous talent on court and engaging personality off court is exactly in accordance with this strategy.
In addition to Davis, Li-Ning has three sponsored NBA athletes: Shaquille ONeal, Jose Calderon, Hasheem Thabeet.
