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The Footwear Plus Daily Blog
Adidas and Novak Djokovic want you.
Submitted by Lyndsay McGregor on August 22, 2014

Just in time for the U.S. Open kick off in three days, Adidas has unveiled the latest #smashthesilence campaign. Directed by Serbian tennis pro Novak Djokovic, currently ranked World No. 1 by the Association of Tennis Professionals, the video encourages fans to send in photos and clips for a chance to appear in the film.

"Every Grand Slam has its own unique atmosphere that makes each one of them special. What I can always count on are the amazing tennis fans and vibe they create on and off-site. It was a long 18 months for me before winning my 7th slam title in July but they were always standing beside me and believing in me," Djokovic says. "The support I get from my...

Bain Capital buys 50 percent of Toms.
Submitted by Lyndsay McGregor on August 21, 2014

Bain Capital, one of the world's largest private investment firms, has acquired 50 percent of Toms in order to accelerate the growth of the company and its giving programs around the world. Founder Blake Mycoskie will remain a 50 percent owner of Toms. Financial terms of the private transaction were not disclosed although sources told the New York Times that the one-for-one company is valued at $625 million, including debt. 

"This partnership will enable Toms to grow faster and give to more people in more ways than we could otherwise," Mycoskie says. "In eight short years, we've had incredible success, and now we need a strategic partner who shares our bold vision for the future and can help us realize it. We're thrilled that Bain Capital is fully aligned with our commitment to One for One, and clearly they have the expertise to...

Freewaters partners with Channel Islands Surfboards.
Submitted by Lyndsay McGregor on August 20, 2014

Socially responsible footwear brand Freewaters has produced a Channel Islands Surfboards sandal collection for men for Spring '15 that will debut at next month's Surf Expo. Each of the four styles features a different material and footbed graphic story and the iconic Channel Islands hex logo is molded and inserted into the outsole of each flip, which leaves behind an imprint in the sand with every step. 

"Clean water is such a basic need for humankind and I was impressed with Freewaters' mission statement," says Al Merrick, founder of Channel Islands Surfboards, referring to the California-based company's commitment to supporting clean drinking water projects. "The opportunity to build a sandal for surfers to enjoy and do something to benefit others struck home."

John Gothard, vice president of sales at Freewaters, notes, "...

United Nude designs a 3-D shoe that can be printed at home.
Submitted by Lyndsay McGregor on August 19, 2014

United Nude has been dabbling in 3-D printing for a while (See recent collaborations with Dutch designer Iris Van Herpen.) and it's no stranger to combining a high-tech aesthetic and technology in its shoes. Now the company's latest venture is giving consumers a taste of the next wave of design. On Aug. 6, United Nude unveiled a 3-D-printed shoe called Float, created using 3D Systems' compact consumer printer Cube, at its New York flagship store.

"After pioneering wearable, 3-D-printed shoes using a state-of-the-art Selective Laser Sintering 3-D printer, we are thrilled to deliver fully functional, 3-D-printed shoes designed for an affordable home desktop printer," says Rem D Koolhaas, founder and creative director of United Nude. Working with 3D Systems, United Nude will guide shoppers in store as they customize their...

Piperlime unveils a new online shopping experience and style advice from fashion "It" girls.
Submitted by Lyndsay McGregor on August 18, 2014

Piperlime has taken its online presence up a notch by adding a shoppable social media feed to its site. Following in the footsteps of Urban Outfitters and Forever21, the online retailer has enhanced its website to include a stream of images filtered directly from Instagram, providing customers with endless inspiration from fashion "It" girls to everyday women with effortless style. Consumers will be able to click on these social images and shop the featured items for themselves. 

"We're excited to integrate social media into our customers' shopping experiences," says Lexi Tawes, vice president and general manager of the Gap-owned e-tailer. "Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we've become a style resource."

Already known for its...