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The Alpine Shop
Submitted by Mary Avant on Thu, 01/26/2012 - 10:00am

St. Louis, MO

Founded in 1973, this mom and pop outdoor supplier has grown to three stores, all owned and operated by Holly and Lisa Hollenbeck, carrying everything from ski and snowboard equipment to bike and kayak goods. But no matter what their activity of choice, the stores management, staff and customers are united by their passion for the great outdoors. We all love to do things outside, says Angie Bono, senior boot fitter and assistant footwear buyer. You can call anyone you work with and say, Do you want to go for a hike? Its just really nice to share that with co-workers and customers.

Top-selling brands: Merrell, Keen, Sorel, The North Face, Ugg and Vibram FiveFingers are all doing well.

What was the best-selling style in 2011? All of the Bailey Button products from Ugg have been really popular.

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