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The Footwear Plus Daily Blog
Two Ten keeps on caring.
Submitted by Lyndsay McGregor on April 15, 2014

Two Ten continued its month-long bonanza of community service projects last week as part of #FootwearCares. April 7 found the FDRA working with SOME (So Others Might Eat) to serve lunch to 400 homeless people in Washington, DC. The following day Dansko planted 250 trees at Stroud Water Research Park in Pennsylvania, while in Santa Barbara, CA, Deckers packed enough food to provide 2,866 meals. That Wednesday, Dansko was out in force again, this time putting in 18 hours at Ronald McDonald House, followed by a further 18 on Friday arranging items for a garage sale at a local...

Jenny McCarthy partners with DSW and Mojo Moxy.
Submitted by Lyndsay McGregor on April 14, 2014

The View's Jenny McCarthy celebrated her collaboration with Mojo Moxy and DSW Designer Shoe Warehouse last Thursday at the footwear chain's Union Square store in New York. The trio teamed up on the Dusty, a soft suede bootie featuring cut-outs and straps that comes in two wear-with-anything shades. "The colors make it a great transition shoe from winter to spring so you don't have to wait for shorts to wear it," the TV personality notes, adding that it also pairs perfectly with her favorite spring trend: long hemlines. The Dusty is available now for $69.95 at select DSW stores and on 

Patagonia wins Outside Magazine award.
Submitted by Lyndsay McGregor on April 10, 2014

Patagonia has won Outside Magazine's Gear of the Year award in the trail running shoe category for the second time in four years for its go-anywhere trail shoe, the Rover. "It was simply the most versatile shoe we tested this year," says Buyer's Guide Editor Sam Moulton. By combining the best attributes of a minimalist trail running shoe with a variable lacing system and dual zone sticky rubber sole, the Rover blurs the lines between running, climbing and hiking.

A self-centering, stretch-gusseted tongue sheds debris, while a forefoot plate protects against rocks, and an abrasian-resistant air mesh and synthetic leather upper with a toe rand balances protection and lightweight breathability. The shoe also features Patagonia's proprietory Nanotrak rubber: extra sticky rubber in the shallow tread of the forefoot grips smooth...

Roma combines fashion, function and philanthropy to help impoverished children around the world.
Submitted by Lyndsay McGregor on April 9, 2014

Looking great while doing good? We call that a win-win. When Romanian-born Samuel Bistrian received his first pair of hand-me-down rain boots at the age of 6, he vowed to one day return the favor and in 2009 he founded Roma Boots. For every pair of rain boots sold, Roma donates another to an impoverished child living in a cold and wet climate. Available in a multitude of vibrant glossy hues, the boots are made from 100 percent natural rubber and crafted with a quick-dry cotton lining and multi-layered cushioned insoles, ensuring they are both comfortable and built to last. But this isn't just a gesture of goodwill--it's a stepping stone towards a better life. Roma also donates 10 percent of sales to the Roma Boots Foundation, a non-profit that helps provide books, school supplies and education to the...

Luichiny opens flagship store in Florence.
Submitted by Lyndsay McGregor on April 8, 2014

Florence is famous for many things. Art. History. Beautiful buildings. Gelato. Season four of MTV's Jersey Shore. Now the Italian city is home to a Luichiny flagship store, too. Located near the Piazza della Repubblica, the 800-square-foot space stocks the brand's entire collection of shoes and boots. "Putting our footprint down in Florence is a key component of our global brand and distribution strategy," says Diane Butrus, COO of Luichiny's parent company, Demand Shoes LLC. 

The store officially opened its doors on Apr. 5, treating shoppers to special promotions, drinks, music and a festive Florentine atmosphere. "The setting, in one of Florence's oldest historical buildings, features murals throughout the walls and ceilings and our Luichiniy shoes will look like jewels," says Demirbilek Yigit, the store's proprietor....